Brunello Cucinelli is picking up where it left off with an epic renovation project in Italy. Six years ago, the Italian fashion label launched a study in regard to rebuilding and upgrading the 13th-century Umbrian village of Castelluccio di Norcia, before halting due to the pandemic. The medieval site was critically damaged in 2016 by a 6.2 magnitude earthquake that hit the Apennines Mountains in central Italy.

At least 241 people were killed in the natural disaster and local towns were destroyed. The study resumed and then wrapped last year. Now, the Brunello and Federica Cucinelli Foundation has unveiled plans to restore “the entire community a new.”