While Italians have longed appreciated Fernet-Branca, some people have shied away from its distinctive flavor. Although the 27 herbs, roots and spices create this special secretive fernet formula, the iconic Italian liqueur can reveal itself. In just three sips, an adventurous flavor journey is revealed.

For some people, they have long stared a dark green bottle wedged on a far back shelf of a bar. With a name that some people mispronounce, the Italian liqueur can be passed over for something trendier or newer. If more drinkers only knew what discoveries could be found in that iconic bottle.