Fiat 500: From utilitarian to cult of made in Italy

Jul 17, 2015 1024

In the modern age of design, where even the most basic object is studied and rendered beautiful by industrial designers who have reached celebrity status, (orange squeezer or usb key anyone?), it seems that almost anything can become "cult".

The rise of the hipster has done nothing to help this saturation of everyday things gaining an aesthetic legitimacy and cultural relevance well beyond their original use and intent. While this is part of the beauty of living in today's society, Swide looks back at the FIAT 500, a utilitarian car, which reached cult status well before this re-evaluation of vintage objects became the trend and then the norm.

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