Flying In The Face Of Convention? American Airlines Opts For Italian Sparkling Wine Over Champagne

Aug 30, 2023 230

There’s been a small flurry of wine writing agitation recently over American Airlines’ decision, for their Flagship Business class customers on international flights, to replace Champagne Ernest Rapeneau Brut NV from France with another sparkling wine, Ferrari Brut Trentodoc from Trentino in the Italian Alps.

Though it might at first seem as though American Airlines is flying in the face of convention for their Business class fliers to sip something other than fine Champagne, it’s arguably more notable that the airline is aligning with an evolution that’s been underway for several years now.

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SOURCE: https://www.forbes.com

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