In 2022 sales of Grana Padano PDO increased by +2.38 percent, mainly thanks to growth in exports. The production chain was able to cope with and overcome substantial increases in production costs. “We can say once again that the Grana Padano PDO supply chain was clearly the most profitable in the Italian dairy sector,” says the President of the protection Consortium Renato Zaghini.

In fact, the value of production grew by +24 percent to 1.7 billion euros, with a +26 percent growth in consumption value (amounting to 3.2 billion euros). Decisive in the growth was the renewed promotional campaign entrusted to KPMG, which brought the claim “An Italian Emotion” to both domestic media and major foreign markets, with a budget of 42.8 million euros and set to rise to 43.3 million in 2023.