In May, in an open letter called “Notes from the Silence,” Alessandro Michele announced he would be doing things differently, and proof he is sticking to this goal is GucciFest. The digital festival of fashion and cinema presents a mini-series, a first in the industry, featuring the forthcoming collection from the Italian luxury house’s Creative Director.

Running from November 16-22, on YouTube, Weibo and the dedicated websites, guccifest.com, the original online festival will also back emerging talents by giving them the right coverage. The mini-series featuring the collection is titled “Ouverture of Something That Never Ended.” Shot in Rome, it is co-directed by Michele and American film director Gus Van Sant, who put his stamp on movies like “Good Will Hunting” and “My Own Private Idaho.”