Italy's magic has been shifting over the last five years. While the Tuscan charm still attracts large volumes of tourists, slowly and steadily, the welcoming southern Italian hospitality is drawing more and more visitors to its region.

Lecce (affectionately dubbed 'Florence of the South') now ranks higher in visitor numbers than Siena in Tuscany. So, what is it about this southern point of Italy, more commonly referred to as the "heel" of Italy, that's piquing visitors' curiosity?