L'Italo-Americano has been working to promote the image of Italy for years. It does so by presenting her  events, her protagonists and her community, by describing her natural, artistic and architectural beauty —  a powerful tourist attractor — and her history, which built Italy’s cultural, linguistic and folkloristic heritage through the millennia.

On the pages of this paper, which has been connecting the Belpaese and the West Coast for over a century, Italy’s know-how and craftsmanship, with its ateliers where knowledge, techniques and abilities are passed on from a generation to another, finds space. Just like modern competences and old skills, because that’s where today’s technological and artistic artefacts come from.