Just a few years ago Chiara Ferragni was a fashionable Italian law student with a passion for posting photos of her personal style online. Now, she sits atop two companies worth $8 million. She's been on the covers of magazines all over the world, earned the attention of the Harvard Business School, and just sat front row at two dozen New York Fashion Week shows.

As CBS News' correspondent Michelle Miller reports, Ferragni is not a model, she's not an actress, she's not even a traditional celebrity. But the 27-year-old is a brand, and a lucrative one. She's the co-founder and editor-in-chief of fashion blog-turned-lifestyle-website, "The Blonde Salad."

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Source: http://www.cbsnews.com/