We the Italians launches IT-AM Expo, the virtual platform for Made in Italy, developed by Carraro LAB. We the Italians, the leading company in connecting Italy with the community of more than 20 million Italian Americans in the United States, next Monday at their annual gala will present IT-AM Expo, an innovative project to promote Made in Italy manufacturing and tourism in the Metaverse.

The first immersive space where Italians and Americans can virtually meet will allow Italian companies to create customized booths, interact with visitors through virtual concierges and present their products in an immersive three-dimensional format.

IT-AM Expo will be a unique showcase to highlight the quality, innovation and diversity of Italian excellence and provide space for destinations to promote themselves, also coinciding with the Year of Italian Roots 2024.

IT-AM EXPO includes several environments:

VIRTUAL FAIR: a space displaying virtual booths for companies and organizations. The first pavilion houses the sponsors of the 2024 Gala

ITALIAN REGIONS: an exhibition dedicated to the Italian regions, with content dedicated to the year of Italian Roots

PIAZZAS: environments inspired by Italian piazzas, reproduced with 360-degree images, which can be used to host events organized by Italian-American associations

3D EXHIBITIONS: a pavilion hosting temporary exhibitions on Made in Italy. On this occasion, images generated with Artificial Intelligence inspired by Italian-American culture are displayed.

Other virtual spaces are dedicated to the presentation of We The Italians, the hall of the Grand Hotel Parco dei Principi replicated in 3D, and symbolic places such as the Verrazzano Bridge, the statue and the caravels of Columbus.

IT-AM EXPO was developed in Unity by Carraro LAB and integrated into the Spatial.io metaverse.

Now in its third year, the We the Italians Gala has become a must-attend event in the Capital to forge relationships and present ideas, products and services to a select international audience. The event celebrates the extraordinary contribution that Italian DNA, through Italian Americans, has made and continues to make to the economy, culture and every sector of American society.

Also new for 2024 is the organization of a morning conference that will feature some of the leading experts in Italy-US relations. The evening will continue with the traditional networking aperitif and gala dinner, during which the “We the Italians - Two Flags One Heart” 2024 awards will be presented to personalities who have distinguished themselves in the promotion of Italy-US relations.

We the Italians, in 10 years of activity, has become a key reference point in relations between Italy and the vast Italian American community. Through a network of information channels, it reaches more than 150,000 Italian Americans in the United States generating more than 1 million interactions annually and counting 70,000 followers on social media. It is also recognized by the main Italian American associations both nationally and locally as the main operational interlocutor in Italy.

The We the Italians Gala and the launch of IT-AM Expo represent unique opportunities to celebrate the strong ties between Italy and the United States, strengthen economic and cultural relations between the two countries, and offer Italian companies an innovative showcase to promote themselves in the U.S. and around the world. We the Italians is thus confirmed as the main bridge connecting the two sides of the Atlantic.

Progetto realizzato con il contributo del Ministero della Cultura