ITA gets a 45% increase in resources for the promotion of fashion sector abroad

Jan 24, 2017 533

by Silvia Pieraccini

In order to promote the fashion sector this year, the Italian government has allocated €35 million to the Italian Trade Agency - ICE. As ITA President Michele Scannavini confirms, this is a 45% increase in resources (compared to 2016), which will serve to fund trade shows, multichannel marketing and distribution, expanding 'Made in Italy' brands into the world's most important department stores, and e-commerce.


Another difficult year is predicted for Italian fashion throughout the world. But there is only one winning strategy to overcome stagnant sales, geopolitical tensions, and looming protectionism: play aggressively. This means investing, internationalizing, and innovating Industry 4.0 factories. Minister for Economic Development Carlo Calenda is pushing for the fashion industry to adapt to rapidly-changing markets, and it will do so with the government's help.

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Fonte: Italy24

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