In 1914, after the murder of Archduke Francesco Ferdinando in Sarajevo, Austria declared war on Serbia, leading to World War I. The conflict would last for 4 years, during which most European car companies were forced to gradually convert their production, totally or partially, to something more lucrative and timely, namely warfare.

At the end of WWI, the industry re-converted its production back to civil vehicles as request for cars, once again, began to rise. While Italians were trying to return to the everyday life, a new struggle was born just at the end of the war, when in 1919, Benito Mussolini founded the “Fasci Italiani di Combattimento”. Later in 1922, Mussolini’s party marched on Rome, and this event signaled the beginning of a dark era for Italy, the birth to Fascism.