Italian innovators: Italian Culture & Design Thinking

Jan 24, 2024 742

BY: Luca Cottini

The Italian cultural mindset as an archetype of design thinking. Here is a presentation I gave a few months ago at The College of New Jersey in which I investigate Italy’s art and entrepreneurship as a model of design thinking, and explore the narrative patterns of Italian innovation (vis-à-vis the Anglo-Saxon frameworks). Enjoy! The lecture is available here

What is design thinking in the Italian context? The Italian STEM model: Scientia | Techné | Entrepreneurship | Marvel; Entrepreneurship as “impresa” (= company, feat). Business as busyness; Marvel as distance, aura, and revisited heritage; The 4 narrative frameworks of innovation (America vs Italy): 1) the future vs the past; 2) silos vs opera 3) technology vs incanto 4) short-term vs family management; Entrepreneurship as storytelling. From brainstorming to plot design.

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SOURCE: Italian innovators

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