BY: Luca Cottini
The Italian cultural mindset as an archetype of design thinking. Here is a presentation I gave a few months ago at The College of New Jersey in which I investigate Italy’s art and entrepreneurship as a model of design thinking, and explore the narrative patterns of Italian innovation (vis-à-vis the Anglo-Saxon frameworks). Enjoy! The lecture is available here.
What is design thinking in the Italian context? The Italian STEM model: Scientia | Techné | Entrepreneurship | Marvel; Entrepreneurship as “impresa” (= company, feat). Business as busyness; Marvel as distance, aura, and revisited heritage; The 4 narrative frameworks of innovation (America vs Italy): 1) the future vs the past; 2) silos vs opera 3) technology vs incanto 4) short-term vs family management; Entrepreneurship as storytelling. From brainstorming to plot design.
SOURCE: Italian innovators
How has Italy influenced the world of Jewelry? Join us for a special lecture on the a...
Iconic Italian design brand Alessi is celebrating its centennial with an exhibition titled...
‘Autentico. Design made in Puglia’ is located at 82 Gansevoort Street, New York, and be op...
NYC tile and surfaces showroom STUDIUM will be offering "Ducale" by KREOO (USA), a luxury...
Everyone in Italy has felt the effects of the Covid-19 pandemic. For Adam Rugnetta, an Am...
The Italian rail infrastructure administrator Ferrovie dello Stato Italiane has unveiled i...
One of the most-well known relics in archeological history is leading researchers to belie...
Thanks to a new 3D visor, visitors to Caracalla's Baths in Rome have been restored to thei...