The Italian cultural mindset as an archetype of design thinking. Here is a presentation I gave a few months ago at The College of New Jersey in which I investigate Italy’s art and entrepreneurship as a model of design thinking, and explore the narrative patterns of Italian innovation (vis-à-vis the Anglo-Saxon frameworks). Enjoy! The lecture is available here. 

What is design thinking in the Italian context? The Italian STEM model: Scientia | Techné | Entrepreneurship | Marvel; Entrepreneurship as “impresa” (= company, feat). Business as busyness; Marvel as distance, aura, and revisited heritage; The 4 narrative frameworks of innovation (America vs Italy): 1) the future vs the past; 2) silos vs opera 3) technology vs incanto 4) short-term vs family management; Entrepreneurship as storytelling. From brainstorming to plot design.