Public-private alliance for tourism in Modena. It is the ‘model’ proposed for the Emilian city by Mayor Massimo Mezzetti and Angelica Ferri Personali. Modena is preparing to become more and more a destination for American tourists.

To be successful are the peculiarities of the Motor Valley, then: engines and food and wine. This is why the public is teaming up with the private sector to identify possible alliances to make Modena and its land increasingly attractive. History, food and wine, nature, motors. To tell about the Modena area and its riches, a short list is not enough. Tourists and travelers, including foreigners, however, are learning about it, and the economic data are positive.