Feb 26, 2025
176
BY: We the Italians Editorial Staff
The Italian floral and plant industry continues to thrive, generating impressive economic figures. In 2024, the sector reached a remarkable turnover of 33 billion euros, cementing Italy's position as a world leader in floriculture and horticulture.
The industry’s value is driven by both domestic demand and exports, which account for a significant portion of the total turnover. With over 60% of the plants and flowers produced in Italy exported abroad, the "Made in Italy" label remains a hallmark of quality and excellence.
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