Italian Tourism: Basilicata discovers a new tourist flow

Sep 21, 2018 331

The FAI (Italian Environment Fund) has defined it as “an unusual place” because against all odds and without political and economic support it has been proposed as a place of the Heart. Flanked by a massive campaign of buzz marketing and Viral Marketing has started to collect large tourist interests.

It is the “Sentiero delle Ripe e dei Mulini” of Muro Lucano, a natural place of historical, religious and cultural interest. The path, used until the beginning of the 20th century due to the watermills on the path, has been gradually forgotten. In the 2000s a first recovery phase was started. Today it is accessible again and can be visited.

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