Online is still strategic for wineries, but, in 2024, a strong return of the “physicality” has been observed: 60% of companies leverage on real experiences, whilst in-person events continue to grow (60%). The fanbase on the main social media grows, especially on LinkedIn (+13%), and Instagram (+6%).

The communication of Esg (environmental, social and governance) projects improves with a renewed attention to the contents referring to social and governance sections, whilst as to the environmental part, the projects linked to climate change stand out. The communication about food pairing is good, but the quantity and quality of the information available on the websites decrease.