In recent years, recycling unwanted gifts has become a widely embraced practice among Italians, as highlighted by a study from Confcooperative. The report reveals that nearly 28 million individuals in Italy are prepared to give a second life to items they receive during the festive season.

From wine and clothing to books and toys, gifts that don’t meet personal preferences or practical needs often find their way into the hands of others—either as regifted presents or through online resale platforms.

The habit of regifting is far from new in Italy, but its adoption has surged, particularly in the digital era. Approximately half of the population now actively participates in this practice, either by passing along gifts to friends and family or by selling them online. What was once a discreet and perhaps slightly taboo activity has transformed into an eco-friendly and financially prudent choice.

The rise of online marketplaces like eBay, Vinted, and specialized local platforms has made it easier than ever for people to sell or trade their unwanted items. These platforms offer users a convenient way to connect with buyers looking for specific goods, often at a fraction of the retail price.

The increase in gift recycling is driven by a combination of economic and environmental factors. Financially, the cost of living crisis has encouraged many Italians to seek creative ways to stretch their budgets. Selling an unused or duplicate gift can provide some extra cash, which can be reinvested into other priorities. Similarly, regifting helps save money on future occasions by repurposing an item that might otherwise go unused.

On the environmental front, the trend aligns with growing awareness of sustainability issues. Recycling gifts reduces waste and promotes a circular economy, where resources are reused rather than discarded. This mindset resonates strongly with younger generations, who are more likely to consider the ecological impact of their choices.

Certain categories of gifts are more likely to be regifted or sold than others. For example, wine and spirits, which are popular during the holidays, often become candidates for regifting, especially if the recipient is not a drinker or prefers a different type of beverage. Similarly, clothing and accessories that don’t fit or match one’s style are frequently resold, particularly if they come from recognizable brands. Books, toys, and home decor items also feature prominently in this recycling trend.

Notably, luxury items such as designer handbags, perfumes, and high-end electronics are increasingly appearing on resale platforms. These items tend to retain their value well, making them attractive both to sellers seeking a return on their gift and to buyers looking for discounted luxury goods.

While the practice of recycling gifts is growing, it is not without its social nuances. Regifting to someone within the same social circle can lead to awkward situations, especially if the original giver discovers the item has been passed on. To navigate this, many Italians opt for anonymous resale online, which eliminates the risk of misunderstandings and allows them to monetize their unwanted items discreetly.

That said, attitudes toward regifting are generally becoming more accepting. Many people view it as a practical solution that benefits both the giver and the recipient. It also reflects a shift in cultural values, where utility and sustainability take precedence over traditional notions of gift-giving.

As economic challenges persist and environmental concerns continue to shape consumer behavior, the trend of gift recycling is likely to grow. Italians are finding new ways to balance practicality with generosity, demonstrating that even in the act of regifting or reselling, the spirit of the holidays can be preserved.

This evolving approach to gift-giving highlights a broader cultural shift toward mindful consumption. Whether motivated by financial necessity, ecological responsibility, or sheer practicality, the recycling of gifts offers a glimpse into how traditions can adapt to modern challenges.