by Andrea Biondi

The creativity that characterizes "Made in Italy" products is also an industry that accounts for 2.9% of the country's GDP, as shown in a study called "Creative Italy," conducted by EY with the support of the Ministry of Culture and of the main trade associations in the country's cultural sector, including SIAE, the Italian copyright collecting agency.

The study took into account the eleven most representative sectors in Italy's cultural and creative industry: architecture, visual and performing arts, cinema, books, music, advertising, newspapers and magazines, as well as radio, television and home entertainment, and video games.

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Fonte: Italy24