According to preliminary data unveiled by Cosmetica Italia at Cosmoprof Worldwide Bologna 2023, the cosmetics industry in Italy achieved a turnover of EUR 13.3 billion in 2022, an increase of 12.1% compared to the previous year. As expected, the cumulative growth of 2021 and 2022 brought the industry to levels exceeding (by 10.5%) the level reached in 2019, before the pandemic.

Looking to 2023, Cosmetica Italia forecasts a growth of 7.7% that should bring the total turnover of the industry to EUR 14.4 billion. In 2022, the growth of the Italian cosmetics industry was driven mainly by exports, which reached 5.9 billion euros, representing a growth of 18.5% compared to 2021. Exports, which represent 40% of the total turnover of the Italian industry, should continue to drive the growth of the sector in 2023, with an expected increase of 10%.