Imagine a place where beauty is not just a concept, but a thriving industry where innovation and entrepreneurial spirit lead the way. Welcome to the Beauty Valley, a lesser-known powerhouse of Made in Italy, nestled between the regions of Lombardy, Emilia Romagna, and Veneto.

This vibrant hub is the pulsating heart of Italy’s cosmetics industry, accounting for a staggering 75% of the country’s total cosmetics exports. With a turnover of €12 billion in 2022, the Beauty Valley is a shining example of the strength and vitality of Italy’s cosmetics sector. A sector that recorded a remarkable growth of 4.3% in turnover in 2022.