After the arrival of La Perla Beauty in the brand’s select La Perla Stores, the luxury brand is gearing up to release its collection in the autumn. It will enter the region through key luxury and prestige retail partners as well as its new North America e-commerce site.

“The US is very much a key market for La Perla, being the biggest cosmetic market in the world,” Lisa Jackson, Chief Commercial Officer, La Perla Beauty, told CosmeticsDesign-USA. “It is a market that our distribution network looks to and wants to understand our plans within it.”