2023 was an incredible year for Italian museums, which recorded nearly 58 million visitors and generated over 313 million euros in revenue. A significant achievement, also reached thanks to the strategic efforts by the Ministry of Culture to implement paid entry across many previously free museums, and the successful launch of the Musei Italiani app, designed to enhance the accessibility and management of the cultural heritage system.

According to Minister Gennaro Sangiuliano and Director General Massimo Osanna, this transformation has been pivotal. “Introducing paid entry to our museums has been a small revolution in the Italian cultural sector,” Osanna stated. The revenue increase of 34% compared to 2022 and 71.5 million euros above the pre-pandemic peak of 2019 underscores the success of these initiatives.