Venetian gondoliers are in short supply, and La Serenissima is looking for new recruits to instill fresh blood into a dying but emblematic profession.  On the other end of “the Boot”, is Naples, where tailoring has been a revered profession for centuries. They too are looking to rescue a part of the historical tradition before exquisite craftsmanship gives way to complete automation. How are these two cities proposing to solve the dilemma?

One of the most iconic symbols of the “floating city” is the gondolier, the skilled oarsman who navigates the narrow canals with grace and precision. For centuries, the role of the gondolier has been a coveted position, passed down through generations and steeped in tradition. However, Venice is now facing a turning point as it seeks fresh blood to keep this historic profession alive.