Italian luxury fashion brand Valentino will become a fur-free brand by 2022 and will close Valentino Polar, its fur subsidiary, in an effort to bring its collections into the modern era. “Maison de Couture for us means creativity, uniqueness, intimacy, and an inclusive mind-set,” Valentino CEO Jacopo Venturini said.

“The fur-free stance is perfectly in-line with the values of our company. We are moving full-steam ahead in the research for alternative materials in view of a greater attention to the environment for the upcoming collections.”