Maserati, the iconic Italian luxury car manufacturer, commemorated its 110th anniversary in December 2024 with a series of global events that highlighted its rich heritage and forward-looking vision. These celebrations served as a platform to introduce new models and engage with enthusiasts worldwide.

In Modena, Italy, Maserati's historic headquarters, the festivities commenced with an exclusive two-day event known as the Trident Experience. A highlight of the event was the unveiling of the GranTurismo 110 Anniversario, a special edition limited to 110 units, symbolizing the brand's journey through its past, present, and future. Additionally, a parade featuring 110 Maserati vehicles, both contemporary and vintage, showcased the brand's enduring appeal.

In Tokyo, Japan, on December 1st, Maserati organized a grand celebration at the Prince Hotel. The event featured a parade of 110 vehicles and a scenic tour from Tokyo to Chiba, culminating in a spectacular fireworks display.

Seoul, South Korea, hosted a prestigious gathering on December 12th at the Italian Ambassador's residence. The event welcomed 160 guests, including media representatives and dealers, further emphasizing Maserati's global reach and influence.

In Miami, USA, during Miami Design Week on December 5th, The Collection organized a gala in collaboration with the Concours Club. The event showcased legendary models such as the 8CTF, MC20 Icona, MC20 Cielo, and MCXtrema, highlighting Maserati's legacy of performance and innovation.

China marked the anniversary on December 8th, coinciding with Maserati's 20 years in the Chinese market. The celebrations involved 108 media representatives in Shanghai and Beijing, featuring a parade through Shanghai's streets and a LED light show at the Shanghai Sinar Mas Plaza and Shanghai International Port, underscoring the brand's commitment to the Chinese market.

The Maserati GT2 Stradale represents the brand’s sporting excellence, born from the technical collaboration between the Maserati GT2, created for the brand’s return to GT competitions, and the Maserati MC20. This model underscores Maserati's commitment to high-performance vehicles and its rich racing heritage.

The GranTurismo 110 Anniversario, produced in a limited edition of 110 units, symbolizes the connection between the brand’s past, present, and future. This special series reflects Maserati's dedication to luxury, performance, and Italian craftsmanship.

Santo Ficili, CEO of Maserati, expressed pride in the brand's milestone, stating: "I am proud to celebrate 110 years of innovation and passion. Every Maserati tells a story and, as we reach this important anniversary, we celebrate the countless journeys taken aboard our cars. While we honor our rich history, we look enthusiastically to the future, committed to offering a unique mix of Italian luxury and performance."

Maserati's 110th-anniversary celebrations not only honored its storied past but also showcased its commitment to innovation and luxury in the automotive industry. Through global events and the introduction of new models, Maserati continues to blend Italian craftsmanship with cutting-edge technology, setting the stage for its future endeavors in the luxury automotive market.