After the trophies are presented, the overture to George Bizet’s Carmen is cued up, and the dignitaries scurry out of the way, the top three drivers of a Formula 1 Grand Prix begin hosing each other down with sparkling wine. But for the last few seasons, that hasn’t been bottles of Champagne they’ve been celebrating with on the podium.

Savvy label-spotters might catch a glimpse of the name “Ferrari” emblazoned in black letters on a clean white background affixed to a three-liter bottle of Ferrari Trentodoc, made with 100 percent Chardonnay from the foothills of the Italian Alps, but they still might not know exactly what’s inside.