If you have not already heard his name, chances are that luxury wear is not something that attracts much of your attention. For the fame of Brunello Cucinelli, who lives in a remote village in Italy, has spread far and wide. He is also a favourite designer of many of our contemporary tech titans.

In fact, a delegation from the Silicon Valley, including Amazon’s Jeff Bezos, LinkedIn co-founder Reid Hoffman and Dropbox co-founder and CEO Drew Houston, recently went all the way to Italy’s hillside hamlet of Solomeo for a meeting with the fashion designer.