MovieItaly, a streaming service aimed at Italian film lovers, has launched in North America. The subscription video-on-demand channel from Italy’s Minerva Pictures is dedicated to Italian cinema and will cost $7.99 a month, $19.99 quarterly and $67.99 for the year. “It’s a price that’s affordable for a large part of our audience. It’s not too big, it’s too little,” Minerva Pictures CEO Gianluca Curti told The Hollywood Reporter.

MovieItaly will also launch with 250 classic and contemporary films with English subtitles, and a monthly refresh of 15 new titles. The streaming platform was launching initially in the U.S. and Canada as both countries have sizable Italian communities and cinema lovers eager to embrace Italian titles, Rome-based Curti during a launch in Toronto.