by Jennifer Clark

The bright red race cars at the Museo Ferrari attracted almost as many visitors last year as Jackson Pollock's iconic splashings at the Peggy Guggenheim Collection in Venice. In August, the museum hit a new all-time record for daily visitors, 2,422 -- more than the Pinacoteca di Brera in Milan had on Easter Sunday. When tickets were free.

Last year about 330,000 people trekked to the museum in Maranello, the center of the Ferrari universe, up from 220,000 people in 2012. And the number is expected to increase this year. That's because Museo Ferrari director Antonio Ghini is a man who understands his public, and aims to give visitors what they want.

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Fonte: Italy24