Oliviero Toscani, the Italian photographer famed for his provocative advertising campaigns for fashion brand Benetton, died on Monday at the age of 82. Toscani, who was diagnosed with the terminal disease amyloidosis two years ago, died in hospital at Cecina near Livorno in the central Italian region of Tuscany, his family said.

The Milan photographer, who courted controversy for his United Colors of Benetton campaigns from 1982 to 2000, told Corriere della Sera last year that he wanted to remembered "not for any one photo but for my whole work, for the commitment". Toscani's work for Benetton shook up the advertising world, using visually striking images and addressing contentious social issues including race, war, religion and sexuality.