Our tour begins in the Museo Ducati, an extensive immersion into the company’s evolution, which started in 1926. Originally a producer of radios, radio parts and condensers, Ducati steadily grew but was then occupied and bombed during World War II. After the war, the company opened a new branch and started the production of Cucciolo, a small engine that could be applied to regular bicycles and make them “motor bikes.”

The museum follows the eras of the company, punctuated by constant technological innovations (such as the desmodromic valve) and a high dose of design to be found in models such as Scrambler 450,  750 GT, the ST series, 900 Superlight, Monster, Multistrada and many more.