When Mike Piazza arrived in Reggio Emilia, he was greeted as a hero. It was June 18, 2016. Everyone remembers the exact date. Piazza had just purchased a controlling interest in A.C. Reggiana 1919, the Italian city’s soccer club. Few locals had heard of him. Even fewer understood his Hall of Fame career catching for the Mets, Dodgers, and three other teams in the American sport of baseball.

“When I learned he was the new owner, I went out and bought his autobiography,” says Jacopo Della Porta, a reporter for La Gazzetta di Reggio. “I think I’m the only one here who has read it.” Piazza was obviously rich. His U.S. citizenship gave him a certain baseline allure. Above all, it was his stated plan to return Reggiana to the top flight of Italian soccer that inspired several thousand fans to squeeze into a public square to see him in person.