Pininfarina Challenges The Design Status Quo

Feb 11, 2021 385

BY: Elizabeth Harper

Rooted in elegance, luxury and downright sexy design, Italian heritage brand Pininfarina has been crafting profound, innovative creations for nearly a century. And it all started with a man—Battista “Pinin” Farina—and a car—the Lancia Dilambda.

Three generations later, the marque has seen the breadth of history since its 1930 founding, yet its ethos remains steadfast. “Identity-wise,” says chairman Paolo Pininfarina, “the Pininfarina of 2020 is the same as it was in the 1930s: the centrality of design; an aesthetic sense capable of creating timeless beauty; the obsession with quality; the force of a tradition that combines industry, technology and stylistic research; the propensity for long-term collaboration.”

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