In Friuli Venezia Giulia, in Villesse, in the province of Gorizia, there is the Tiare Shopping centre, a huge two-storey structure with more than a hundred shops that houses Italy's first permanent immersive museum, EmotionHall Arena, which opened on 3 February 2021. This type of museum is so special because immersive art is able to transport visitors out of time and space, into another dimension, making them "enter" directly into the work of art.

Pinocchio Immersive Art Experience is the current exhibition displayed in the Emotion Hall Arena, open until 31 August 2022. The exhibition evokes the genesis of the Pinocchio fairytale, its suggestions and emotions, restoring those universal values that made the book unique in its genre and lives through an innovative system of projections and sound amplification, in an alternation of completely immersive rooms.