In Portofino, one of Italy's best known and most visited villages, two “red zones” have been established to limit the pedestrian traffic formed by tourists. These are areas where people can walk freely, sit in a restaurant or go shopping, but where visitors cannot stop for safety reasons, as the human density has become too high.

“Portofino belongs to everyone, but it is a jewel to be respected,” explains Mayor Matteo Viacava, who signed a measure that went into effect on Easter Sunday. The small village of just 400 residents welcomed 7,000 tourists during the Easter holidays — a much higher number than was recorded in 2019.