Prosecco was born in Conegliano, the story goes, from the genius of Antonio Carpenè, whose family still runs Carpenè Malvolti, which he founded in 1868. And now, in the town, in a 7-hectare industrial area, the former Tomasi Furnace, a new agritech hub is about to be born, which will be called “Parco Prosecco”.

That will focus on hospitality services, catering, enhancement of territorial food & beverage products, will have an incubator of technological start-ups, a Prosecco Museum, as well as an auditorium (with 900 seats). Yet another investment in the area attracted by the success of wine, and the growth of farm holidays.