Sardinia was awarded the "Best Beach destination Europe" prize on the occasion of the 24th edition of the International Travel and Tourism Exhibition (MITT) in Moscow. MITT, the most important tourist fair in Eastern Europe and one of the five largest fairs on the continent, showcased the Region Sardinia and its traditional stand "Sardegna Endless Island."

Twenty accredited operators from the region were hosted at the Expocenter fairgrounds, representing hotels, hotel chains and other hotel accommodation facilities, tourist agencies, tour operators and bus services, Meridiana airline and a natural mall located in Stintino, in the province of Sassari.