It was 1983, the golden age of body building and hedonism. The US-branded stereotype of hyper-muscular fitness à la Sylvester Stallone and Jane Fonda was all the rage world-wide. In Cesena, Romagna, Italy, young Nerio Alessandri thought differently: to him, physical exercise meant a lot more - the essential condition to guarantee a person's wellbeing. This insight led to the concept of Wellness: a 100% Italian lifestyle with its roots deep in the ancient Roman saying of "mens sana in corpore sano" - based on regular physical activity, healthy eating habits and a positive mental attitude.

Guided by his vision, Alessandri – who had found a way to combine his passions for design, technology and sport – designed and built his first equipment in his home garage. Today, 30 years on, Technogym is world leader in the field of fitness and wellness and official supplier to the last 5 editions of the Olympic Games. The company currently employs some 2200 workers, exports 90% of its output to over 100 Countries, and has equipped 65 thousand Wellness centres and over 100 thousand homes worldwide.

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Source: http://www.athleticbusiness.com/