BY: Giulia Crivelli
“In the last 15 years most of the European trade shows in our sector have lost visitors and, above all, their glamor. Some of them have even shut down: Pitti Uomo has continued to grow. Florence is no longer just a fair, but it's become a point of reference: the most important one in the world, in terms of understanding where men's fashion is going.”
Raffaello Napoleone, General Manager of Pitti Immagine (the parent company of Pitti Uomo) doesn't disguise his pride for the accomplishments of Pitti Uomo in light of the 92nd edition, which will be held from June 13-16: with 1,220 brands and collections—almost 45% of which come from abroad—the Florence menswear show has been confirmed as a showcase for all parties who want to get noticed by buyers all over the world, buyers who have abandoned the other European fairs. At last year's summer edition, there were around 30,000 visitors and 8,500 foreign buyers.
SOURCE: http://www.italy24.ilsole24ore.com/
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