There is an instinctive quality, an innate ability to grasp the soul of an object that some product designers have. It is the secret ingredient that separates design leaders from design followers, and Battista Farina, better known as Pinin Farina, car designer extraordinaire, had this talent.

He single handedly reinvented the concept of the auto, moving it from a square box on wheels to a thing of beauty. In March 2002, Battista "Pinin" Farina was inducted into the European Automotive Hall of Fame in Geneva, Switzerland. 

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