As Stanley Tucci showed the world in his TV series Searching for Italy, Emilia-Romagna is a treasure trove for food lovers. In 2023, the first Italian B Corp hotel opens in Parma. To clarify, B Corporations comprise the innovative companies that pursue profit while maintaining a positive impact on the environment and people.

The Palazzo dell’Agricoltore hotel is a philanthropic project that converts a landmark 1950s building, a hallmark of the link between Parma and its rural economy. The idea comes from the local Chiesi and Bollati families, the respective owners of Chiesi Pharmaceuticals and the Davines cosmetic group.