Thus spake designer Paul Rand, a man who knew something about making an impression, having created iconic logos for such immediately recognizable brands as ABC, IBM, and UPS. An example of Rand’s observation, La Linea, aka Mr. Line, a beloved and deceptively simple cartoon character drawn with a single unbroken line, began as a shill for an Italian cookware company. No matter what he manages to get up to in two or three minutes, it’s determined that he’ll eventually butt up against the limitations of his lineal reality.

His chattering, apoplectic response proved such a hit with viewers, that a few episodes in, the cookware connection was severed. Mr. Line went on to become a global star in his own right, appearing in 90 short animations throughout his 15-year history, starting in 1971. Find many of the episodes on Youtube here.