The 'White Lotus' Effect? Tourism Is Booming In Southern Italy

Jul 24, 2023 516

The trend began with British aristocrats who, at the end of the 17th century, embarked on what was known as the Grand Tour. Then, in the 18th century, this fashion extended to the courts of Northern Europe, as rumors spread about the fascinating Italian Peninsula.

In the 19th century, it was all about Byron, Shelley and Keats – the rebellious rockstars of romantic poetry – who added their celebrity stamp of approval before the arrival of the American nouveaux riches (including Mark Twain).

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