When the economy is struggling, wealth inequality widens. According to a report from the Institute for Policy Research and Americans for Tax Fairness, U.S. billionaires’ wealth surged by more than $400 billion between March 18 and May 19, 2020.

This was at the height of the pandemic, when “virtually everyone else has been struggling through the COVID-19 recession,” says Forbes. But as the world is trying to wrap its head around the massive wealth created during the epidemic, the rich are pursuing leisure activities and playing with big boy toys like opulent villas, yachts, private planes, and exotic vehicles. Naturally, this is great news for prestige brands who cater to this consumer segment.