It might be impossible to fully understand Ferrari's unique cache in this small city until you simply stand on a sidewalk near the plant and hear and see a Ferrari roar by. The Ferrari prancing horse and its culture are everywhere in the town of 17,000, nestled in an agricultural area in central Italy.

The stoplights are Ferrari red and even the trash cans surrounding the factory are the famed racing color. A Ferrari restaurant just outside the plant called Ristorante Cavallino serves Ferrari red sparking wine. Across the street from the plant are a Ferrari store and a multi-floor Ferrari museum. 

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Source: http://www.usatoday.com/