Italy is one of the most popular destinations in Europe. Home to some of the continent’s most famous landmarks, including the Colosseum, the Leaning Tower of Pisa, and Venice’s picturesque canals, it draws in tens of millions of visitors every year. 

Unsurprisingly, it has been battling overtourism for decades now, and while a majority of the country has succumbed to the concerning trend, with some cities going as far as threatening to introduce a ticketing system, other lesser-known spots are still not as badly affected. That is the case with Puglia, an underrated region in Italy that is not as crowded as the Amalfi Coast and where consumer prices are not as inflated.