As they prepare to reintroduce Alfa Romeo to the U.S., Fiat Chrysler marketers are exploring the notion that shoppers are tired of look-alike German luxury cars. Olivier Francois, FCA US' chief marketing officer, says that American and European consumers have "started to get a little bit tired" of the sameness of German luxury cars and the "copying" of their attributes by Japanese and American luxury brands.
"It's a little early to think about, but we've started our marketing reflection around Alfa," said Francois in an interview with Automotive News last week. He said people say about German cars "'Yeah, sure, the best cars, nice-looking, great' -- but they're kind of tired. They want something new."
Source: http://www.autonews.com/
Italian brakes maker Brembo will build a new foundry in Michigan to expand its manufacturi...
How has Italy influenced the world of Jewelry? Join us for a special lecture on the a...
Miami-born and Italy-raised, jewelry designer and accomplished equestrian Lucrezia Buccell...
Iconic Italian design brand Alessi is celebrating its centennial with an exhibition titled...
Conto alla rovescia per Be Italian, il nuovo salone organizzato da Lombardia Fiere dedicat...
Filmmaker Luca Guadagnino revealed in a recent interview that he has no immediate plans to...
RAMParts Presents, in partnership with Exhibition on Screen, brings the 90-minute feature...
NYC tile and surfaces showroom STUDIUM will be offering "Ducale" by KREOO (USA), a luxury...