Bulgari is betting on the U.S. market, innovation, and a reinvestment in of one of its most popular designs to bolster its bottom line. Jean-Christophe Babin, chief executive officer of the LVMH Moët Hennessy Louis Vuitton-owned jeweler, told WWD while in New York to celebrate the 40th anniversary of the house's Bulgari watch style that, "when I look at brand size versus market size, I see that the U.S. is one of those markets where our potential growth is the highest."

The 131-year old brand — which operates about 300 retail units worldwide — is presently represented in 18 U.S. cities. Babin labeled these locales as the "right ones," and was firm that the brand will invest its efforts in "optimizing" pre-existing units rather than adding new stores.

Read more

Source: http://mefite.ice.it/