Ducati North America CEO Explains Why Motorcycle Sales Are Surging

Jan 26, 2022 234

BY: Janaki Jitchotvisut

As you’ve probably heard, motorcycling has been helping an awful lot of people get through the past few years. Take Ducati, which, in 2021, experienced the single-best sales year in the company’s entire history. I mean, that isn’t just a resurgence from the overall weirdness of 2020—surely that’s something else entirely.  

It’s worth noting that, while Ducati’s total sales of 59,447 bikes worldwide were massive, American riders bought more new Ducs than any other country in 2021. A total of 9,007 bikes sold in the U.S., which represents a 32-percent rise over sales in the country throughout 2020.

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SOURCE: https://www.rideapart.com

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